You have seen it all: people from all walks of life at a booth handing out free goodies and merchandise to passersby. You might be wondering why this stunt of handing out free merchandise? It is simple. People are attracted to free things, and if they receive this merchandise, they will tend to pay more attention to it. They might be wondering why is the company so generous in handing out such an item? And then they will pay more attention to it.
Types of promotional merchandise
Promotional merchandise can be classified into many different forms, but their main purpose is to bring about brand awareness (with your own brand imprinted on the merchandise) to the community. This can take place in the form of: T-shirts, bags, caps, cups, pens, toys, plastic/paper bags, luggage, umbrellas, notepads, beauty products, jackets, towels, etc. Basically, anything that can be imprinted with your brand name, can be a promotional merchandise.
Alternative form of advertising
While there are many forms of advertising in today’s context, the focus will be on promotional merchandise. This can be done in a free or paid manner. In a free context, the items are normally of a lower value (due to operating costs). While a customer purchases an item or sign up for a service with a company, they may offer a premium merchandise in the hopes of making the customer purchase more. Seamless Merchandise promotional products are one of the many products that can be handed out to potential or existing customers.
Increasing your brand awareness
When these merchandises reach the hands of customers, a few things may happen. The customers may either start talking about it and research more into your brand, spread the word around amongst their circle of friends, and even recognise your brand as an upcoming one. With the appropriate branding materials, it is guaranteed to leave a lasting impression on the people who have seen it. It is that simple. The more people know about your brand, the higher the chances of closing a deal, or selling your products.
As a token of recognition
While not limited to just promotional purposes, a well thought out and carefully designed piece of merchandise can be presented as a gift of recognition to a company or an individual. This can be in the form of trophies, medals, carvings, commemorative plaque, etc. Some companies might even hold an annual event to recognise their top-performing employees, and they will often present thIS merchandise to them, recognising their contributions and thanking them for it.
In the modern society, businesses are often getting more and more competitive to attract more clients to their side and this can often translate into higher advertising cost. Apart from relying on advertising avenues such as online marketing (SEO, Facebook, online listings, etc.), physical marketing (flyers, posters, shopfront, etc.), a business could also rely on the leveraging of promotional merchandise to pull customers towards their brand. With the correct methods, it is guaranteed to bring about a change in your business revenue.